E-Marketing Articles

Branding with banner advertising - By David Carle
"Often associated with the Internet's early days in the mid-1990's, banner advertisement was once all the rage of the webmaster community."

The power of online branding - By David Carle
"Branding is defined as the relationship building activity of introducing your products and services to your target audience, and doing everything necessary to transition them to your loyal user base. Simplified, this means giving quality content, and not being afraid of going the extra mile"

How to start your own newsletter - By David Carle
"Many small businesses are wondering how to activate a conversation with their clients. Composing a newsletter is one of the best viral marketing activities your business can undertake."

The truth behind the sandbox theory - By David Carle
"If your site is not ranking in the results pages under your target keywords, it could just well be that Google doesn't trust you yet."

Niche Marketing 101 for the small business - By David Carle
"If there is one thing established and new businesses have in common, it is the importance of identifying your target market. It probably sounds obvious, although many new businesses suffer from a lack of market clarity, as they try to please every type of customers."

The battle for China's e-commerce supremacy - By David Carle
"An Internet population of 150 millions users and counting. E-commerce sales skyrocketing by %158 to a lump sum of $68 billions. Add to the mix an entrepreneurial nation and you have the recipe for a hot, mouthwatering market for the small business owner"

Viral marketing strategies for the small business - By David Carle
"One challenge facing your online small business is getting your message heard over the voices of the deep-pocketed corporations. Viral marketing is guerrilla marketing. One person infected at a time, and watch the contagion produce exponential results for your website"

The small business guide to blogging - By David Carle
"Everyone seems to have a blog theses day. People are blogging on everything from Paris Hilton and the latest canine trends, all the way to the latest business news.You probably already guessed that people are blogging on your industry at this moment"